Publications in collaboration with researchers from Universidad Autónoma de Querétaro (2)

2024

  1. Should I Really Pay a Premium for This? Consumer Perspectives on Cultured Muscle, Plant-Based and Fungal-Based Protein as Meat Alternatives

    Journal of International Food and Agribusiness Marketing, Vol. 36, Núm. 3, pp. 502-526

2022

  1. Understanding Key Factors Influencing Consumers' Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins

    Nutrients, Vol. 14, Núm. 16