Publicaciones en colaboración con investigadores/as de Universitat Oberta de Catalunya (43)

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

2023

  1. Debilidades, amenazas, fortalezas y oportunidades del patrimonio culinario de Córdoba (España) que influyen en la protección del patrimonio gastronómico cordobés a través del turismo gastronómico

    II Foro de turismo ciudad de Melilla: Melilla, una historia compartida (Dykinson), pp. 95-100

  2. Factores que Afectan a la Adopción de las Tecnologías 4.0 en las Empresas del Sector del Mueble

    Innovaciones de Negocios, Vol. 20, Núm. 40, pp. 53-72

  3. Innovando en Marketing: Metaverso, un análisis 360

    Oikonomics: Revista de economía, empresa y sociedad, Núm. 20, pp. 1-10

  4. Metaverse, a holistic vision of the new virtual reality

    Revista empresa y humanismo, Vol. 26, Núm. 2, pp. 99-130

  5. The impact of integration of 4.0 technologies in the traditional manufacturing industry: Evidence from furniture sector enterprises in Spain

    New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity (IGI Global), pp. 319-348

2022

  1. Cryptocurrencies Impact on Financial Markets: Some Insights on Its Regulation and Economic and Accounting Implications

    Lecture Notes in Networks and Systems

  2. Public water without (public) financial mediation? Remunicipalizing water in Valladolid, Spain

    Water International, Vol. 47, Núm. 5, pp. 733-750

  3. Staff training as a determining factor in the adoption of 4.0 technologies in the furniture sector

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies : July 4th-6th, 2022

2021

  1. Challenge-based learning: how to learn marketing in healthcare studies?

    INTED2021 Proceedings. 15th International Technology, Education and Development Conference, 8 - 9 March 2021, online

  2. Cryptocurrencies Impact on Financial Markets: Some Insights on Its Regulation and Economic and Accounting Implications

    Blockchain and Applications (Springer Verlag), pp. 292-299

  3. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  4. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175

2020

  1. Customer Experience and Satisfaction in Private Insurance Web Areas

    Frontiers in Psychology, Vol. 11

  2. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology

  3. Elementos en el proceso de enseñanza aprendizaje que determinan la estrategia de la Universidad

    3º Congreso Mundial de Educación EDUCA 2020, 27-29 de febrero de 2020, Santiago de Compostela

  4. Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria

    Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 108-128

2019

  1. Catálogo digital de cartografía urbana contemporánea en España (1800-1950)

    Biblio 3W: Revista Bibliográfica de Geografía y Ciencias Sociales, Vol. 24

2018

  1. A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain

    Journal of marketing trends, Vol. 5, Núm. 5, pp. 57-73

2017

  1. Aiming at understanding consumers´behavior in fast-food restaurants: a food values approach

    XXIX Congreso Internacional de Marketing AEMARK, Sevilla, 6-8 de septiembre de 2017