Measuring the consumer engagement related to social media: the case of franchising

  1. Calderón-Monge, E.
  2. Ramírez-Hurtado, J.M.
Journal:
Electronic Commerce Research

ISSN: 1572-9362,  1389-5753

Year of publication: 2022

Volume: 22

Issue: 4

Pages: 1249-1274

Type: Article

DOI: 10.1007/S10660-021-09463-2 GOOGLE SCHOLAR