Measuring the consumer engagement related to social media: the case of franchising

  1. Calderón-Monge, E.
  2. Ramírez-Hurtado, J.M.
Aldizkaria:
Electronic Commerce Research

ISSN: 1572-9362,  1389-5753

Argitalpen urtea: 2022

Alea: 22

Zenbakia: 4

Orrialdeak: 1249-1274

Mota: Artikulua

DOI: 10.1007/S10660-021-09463-2 GOOGLE SCHOLAR