Measuring the consumer engagement related to social media: the case of franchising
- Calderón-Monge, E.
- Ramírez-Hurtado, J.M.
ISSN: 1572-9362, 1389-5753
Année de publication: 2022
Volumen: 22
Número: 4
Pages: 1249-1274
Type: Article
Revue:
Electronic Commerce Research