Manufacturer defensive and offensive advertising in competing distribution channels

  1. Martín-Herrán, G.
  2. Sigué, S.P.
Zeitschrift:
International Transactions in Operational Research

ISSN: 1475-3995,  0969-6016

Datum der Publikation: 2020

Ausgabe: 27

Nummer: 2

Seiten: 958-983

Art: Artikel

DOI: 10.1111/ITOR.12693 GOOGLE SCHOLAR lock_openUVADOC editor