Manufacturer defensive and offensive advertising in competing distribution channels

  1. Martín-Herrán, G.
  2. Sigué, S.P.
Revista:
International Transactions in Operational Research

ISSN: 1475-3995,  0969-6016

Ano de publicación: 2020

Volume: 27

Número: 2

Páxinas: 958-983

Tipo: Artigo

DOI: 10.1111/ITOR.12693 GOOGLE SCHOLAR lock_openUVADOC editor