Manufacturer defensive and offensive advertising in competing distribution channels

  1. Martín-Herrán, G.
  2. Sigué, S.P.
Aldizkaria:
International Transactions in Operational Research

ISSN: 1475-3995,  0969-6016

Argitalpen urtea: 2020

Alea: 27

Zenbakia: 2

Orrialdeak: 958-983

Mota: Artikulua

DOI: 10.1111/ITOR.12693 GOOGLE SCHOLAR lock_openUVADOC editor