Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue

  1. Ortega, A.M.
  2. Tabares, F.A.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2023

Volum: 71

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2022.103206 GOOGLE SCHOLAR lock_openAccés obert editor

Objectius de Desenvolupament Sostenible