Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue

  1. Ortega, A.M.
  2. Tabares, F.A.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2023

Alea: 71

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2022.103206 GOOGLE SCHOLAR lock_openSarbide irekia editor

Garapen Iraunkorreko Helburuak