Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue

  1. Ortega, A.M.
  2. Tabares, F.A.
Revue:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Année de publication: 2023

Volumen: 71

Type: Article

DOI: 10.1016/J.JRETCONSER.2022.103206 GOOGLE SCHOLAR lock_openAccès ouvert editor

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