Digital Servitization: Enhancing Competitiveness and Creating New Business Models
- Pedro E. Minaya
- Lucía Avella
- Juan A. Trespalacios
ISSN: 2659-3270
Año de publicación: 2024
Volumen: 21
Número: 3
Páginas: 164-201
Tipo: Artículo
Otras publicaciones en: UCJC Business & Society Review
Resumen
This study explores how digital servitization, which integrates technology-based services with traditional products, enables the transformation of industrial companies, making them more competitive. The provision of services supported by Industry 4.0 technologies signifi-cantly enhances the competitiveness of their traditional products. The analysis of 98 Span-ish manufacturing companies shows that digital services increase their market performance. This work identifies the benefits and challenges of digital servitization and offers practical recommendations for adopting this strategy.