Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors
- Antón, C.
- Camarero, C.
- Carrero, M.
ISSN: 0309-0566
Argitalpen urtea: 2007
Alea: 41
Zenbakia: 1-2
Orrialdeak: 135-158
Mota: Artikulua
Aldizkaria:
European Journal of Marketing