Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors

  1. Antón, C.
  2. Camarero, C.
  3. Carrero, M.
Revue:
European Journal of Marketing

ISSN: 0309-0566

Année de publication: 2007

Volumen: 41

Número: 1-2

Pages: 135-158

Type: Article

DOI: 10.1108/03090560710718157 GOOGLE SCHOLAR