Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors

  1. Antón, C.
  2. Camarero, C.
  3. Carrero, M.
Revista:
European Journal of Marketing

ISSN: 0309-0566

Ano de publicación: 2007

Volume: 41

Número: 1-2

Páxinas: 135-158

Tipo: Artigo

DOI: 10.1108/03090560710718157 GOOGLE SCHOLAR