Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
- Rodríguez-Pinto, J.
- Carbonell, P.
- Rodríguez-Escudero, A.I.
ISSN: 0167-8116
Datum der Publikation: 2011
Ausgabe: 28
Nummer: 2
Seiten: 145-154
Art: Artikel
