Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

  1. Rodríguez-Pinto, J.
  2. Carbonell, P.
  3. Rodríguez-Escudero, A.I.
Revue:
International Journal of Research in Marketing

ISSN: 0167-8116

Année de publication: 2011

Volumen: 28

Número: 2

Pages: 145-154

Type: Article

DOI: 10.1016/J.IJRESMAR.2011.02.001 GOOGLE SCHOLAR

Objectifs de Développement Durable