Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

  1. Rodríguez-Pinto, J.
  2. Carbonell, P.
  3. Rodríguez-Escudero, A.I.
Journal:
International Journal of Research in Marketing

ISSN: 0167-8116

Year of publication: 2011

Volume: 28

Issue: 2

Pages: 145-154

Type: Article

DOI: 10.1016/J.IJRESMAR.2011.02.001 GOOGLE SCHOLAR

Sustainable development goals