Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

  1. Rodríguez-Pinto, J.
  2. Carbonell, P.
  3. Rodríguez-Escudero, A.I.
Aldizkaria:
International Journal of Research in Marketing

ISSN: 0167-8116

Argitalpen urtea: 2011

Alea: 28

Zenbakia: 2

Orrialdeak: 145-154

Mota: Artikulua

DOI: 10.1016/J.IJRESMAR.2011.02.001 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak