R+M+I
Research in Marketing and Innovation
Tesis dirigides (2) Tesis que han dirigit els membres del grup
2021
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Does place-of-origin matter?: the role of the origin bias phenomenon in purchase decisions
ABDELWAHAB HUSSIEN ABDELWAHAB, DALIA
Dirigida per Sonia San Martin Gutierrez y Nadia Huitzilin Jimenez Torres
2019
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Understanding consumer behavior in an evolving context: from single channel to omnichannel use
RODRÍGUEZ TORRICO, PAULA
Dirigida per Sonia San Martin Gutierrez y Rebeca San Jose Cabezudo