Supervised theses (2) Theses supervised by group members

2021

  1. Does place-of-origin matter?: the role of the origin bias phenomenon in purchase decisions

    ABDELWAHAB HUSSIEN ABDELWAHAB, DALIA

    Supervised by Sonia San Martin Gutierrez y Nadia Huitzilin Jimenez Torres

2019

  1. Understanding consumer behavior in an evolving context: from single channel to omnichannel use

    RODRÍGUEZ TORRICO, PAULA

    Supervised by Sonia San Martin Gutierrez y Rebeca San Jose Cabezudo