Sofía
Blanco Moreno
Universidad de León
León, EspañaPublicacions en col·laboració amb investigadors/es de Universidad de León (10)
2024
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Asistentes virtuales, ¿el secreto para ‘escuchar’ al mercado?
Investigación y marketing, Núm. 158, pp. 26-29
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Big data in tourism marketing: past research and future opportunities
Spanish journal of marketing-ESIC, Vol. 28, Núm. 3
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Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
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Social marketing and happiness in employment. Evidences from Glassdoor
BMC Psychology, Vol. 12, Núm. 1
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What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram
Humanities and Social Sciences Communications, Vol. 11, Núm. 1
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Women's happiness and brand content marketing
Management Decision, Vol. 62, Núm. 2, pp. 450-470
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¿Qué rol juega la trascendencia en la felicidad laboral de los empleados de los hoteles turísticos?
Business humanism in the digital age: An ethical perspective on artificial intelligence
2023
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Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability
Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457
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Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach
Springer Proceedings in Earth and Environmental Sciences (Springer Nature), pp. 306-317
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Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach
Global Challenges for a Sustainable Society: EURECA-PRO The European University for Responsible Consumption and Production (Springer Suiza), pp. 306-317