Publications in collaboration with researchers from Universidad de León (10)

2024

  1. Asistentes virtuales, ¿el secreto para ‘escuchar’ al mercado?

    Investigación y marketing, Núm. 158, pp. 26-29

  2. Big data in tourism marketing: past research and future opportunities

    Spanish journal of marketing-ESIC, Vol. 28, Núm. 3

  3. Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  4. Social marketing and happiness in employment. Evidences from Glassdoor

    BMC Psychology, Vol. 12, Núm. 1

  5. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

  6. Women's happiness and brand content marketing

    Management Decision, Vol. 62, Núm. 2, pp. 450-470

  7. ¿Qué rol juega la trascendencia en la felicidad laboral de los empleados de los hoteles turísticos?

    Business humanism in the digital age: An ethical perspective on artificial intelligence

2023

  1. Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

    Journal of Management Development, Vol. 42, Núm. 6, pp. 436-457

  2. Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach

    Springer Proceedings in Earth and Environmental Sciences (Springer Nature), pp. 306-317

  3. Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach

    Global Challenges for a Sustainable Society: EURECA-PRO The European University for Responsible Consumption and Production (Springer Suiza), pp. 306-317